Sportswear giant adidas have begun a new roll out plan that will see an increased focus on own-brand retail stores.
The new 608sqm store, which launches this Friday in Trinity Leeds Shopping Centre, will showcase the brands sports and fashion ranges, as well as the only dedicated adidas by Stella McCartney area outside of the capital.
Adidas, which has six stores across London, Manchester, Birmingham and Liverpool, are aiming to develop a presence across major cities throughout the UK.
The arrival of adidas to Leeds will create 34 new jobs in the city.
In a bid to bring a unique retail experience to the new Leeds store, 46 per cent of the adidas originals range will be exclusive to the Leeds store, with it also benefitting from exclusive colourways of the brand’s popular ZX footwear range and a specialist sports performance area catering for the city’s passion for football, rugby and also cycling ahead of the Tour de France coming to Yorkshire in 2014.
Rupert Campbell, Retail Director for adidas UK said: “Leeds is the first step in an effort to increase our own-store growth and with its great football and rugby heritage, famous University and reputation as a UK fashion-hub; Leeds was the perfect place to start this.
“The arrival of our biggest store outside of London will provide new jobs and a unique adidas experience for the people of Leeds and this is something we hope to replicate elsewhere in the UK and are very proud of as a brand.”