Secret Sales launch loyalty scheme

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Flash sale site Secret Sales has launched a new customer loyalty scheme which allows customers the opportunity to redeem points against purchases made on the shopping site.

The points-based system will offer customers five points for every pound spent. For every 500 points earned, shoppers will be given a £5 voucher, redeemable during their next SecretSales’ purchase.

“We are constantly striving to differentiate ourselves from our competitors and are certain that this unique offering in our market will help us stand out from the crowd, enabling us to retain our position as the number one choice for discerning shoppers looking for excellent value,” said Robert Moss, Chief Marketing Officer.

The business has introduced several new senior staff members this year as it prepares to release financial results for the 2012 calander year

£1 in every £7 spent in households is now linked to a loyalty scheme, according to loyalty leaders Amia.

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