Premium beauty retailer Feelunique has appointed ex-Wiggle CFO Jim Buckle as chief operating officer as it continues its impressive growth.

Buckle, who was managing director of LoveFilm International from April 2006 to March 2013, will join on 6 May this year.

The company said it was a “pivotal moment” in its growth and strategic direction.

Buckle said: “(Feelunique) is a strong and visible worldwide player in online beauty and is going from strength to strength. It is an honour to be joining the team on their path to growth.”

Joël Palix, CEO at feelunique commented: “(Jim Buckle) brings with him a wealth of knowledge with over 20 years of industry expertise and knowledge at a pivotal moment of our growth and strategy.”

Co-founded by Aaron Chatterley and Richard Schiessl in 2005, the business was sold for £26m in a deal led by private equity company Palamon Capital Partners in late 2012 and has been led by Chatterly in a new strategy.

Feelunique, which employs 170 people and stocks the likes of Dior and YSL, owns two stores, two spas and two hair salons.