Marc Rosen will join clothing brand Levi Strauss next month as executive vice president and president of global e-commerce.
Rosen will look to establish Levi and Dockers with digital flagship stores to drive omni-channel growth and will focus on highest growth markets such as China, France, Germany, Japan, the UK, and the US. He will upgrade its systems and technology as well as driving loyalty in its rewards programme ‘The House.’
Rosen has served across Wal-Mart’s planning, strategy, supply chain and e-commerce divisions since 2000 and has more than 20 years experience in retail. He will report into Levi president and CEO Chip Bergh.
Marc Rosen commented: “My goal is to deliver a leading-edge e-commerce experience for consumers that drives new levels of growth for the world’s global jeanswear leader.”
On the appointment Bergh said: “Investing in e-commerce continues to be a top priority for LS & Co because of the sizeable upside opportunity that exists. We will establish digital flagship stores to drive omni-channel growth, optimize our presence on our wholesalers’ websites and continue to improve the overall consumer experience to drive brand loyalty.
Global revenue fell one per cent at Levi Strauss to $1.1bn for the three months ended 23 February 2014.