Online bathroom retailer Plumbworld has revealed its “no-nonsense” approach to business in a new advert.

The retailer, which sells showers, bathroom suits and taps, is aiming to engage new consumers with the ad campaign under the tag line “Big brands, low prices.”

James Hickman, managing director said: “We don‘t spend large amounts of money on anything that isn‘t absolutely necessary to the quality of a customer‘s experience with us. This means that we can pass those cost-savings on to our customers.

“We don‘t have sparkly showrooms, a troop of sales staff or huge marketing budget… so the kind of formulaic campaign that shows people taking bubble baths or cascading showers just wouldn‘t be a true reflection of what we‘re about.”

The 30 second ad will run nationally on satellite channels and media titles such as Ideal Home, The Sunday Times‘ Stella and Homes & Garden.

The campaign is being launched by digital agency The Market Creative.