Online bathroom retailer Plumbworld has revealed its “no-nonsense” approach to business in a new advert.
The retailer, which sells showers, bathroom suits and taps, is aiming to engage new consumers with the ad campaign under the tag line “Big brands, low prices.”
James Hickman, managing director said: “We don’t spend large amounts of money on anything that isn’t absolutely necessary to the quality of a customer’s experience with us. This means that we can pass those cost-savings on to our customers.
“We don’t have sparkly showrooms, a troop of sales staff or huge marketing budget… so the kind of formulaic campaign that shows people taking bubble baths or cascading showers just wouldn’t be a true reflection of what we’re about.”
The 30 second ad will run nationally on satellite channels and media titles such as Ideal Home, The Sunday Times’ Stella and Homes & Garden.
The campaign is being launched by digital agency The Market Creative.