Churchill Square shopping centre in Brighton has launched a two week delivery service trial for shoppers to improve its convenience and fulfilment offering.
Shoppers can pick a two-hour time slot for delivery of shopping which allows real-time tracking of goods.
The service, available for those living within a ten-mile radius of the centre, will run during its busiest periods from Thursday- Sunday. It will reach around 350,000 people.
Ed Jenkins, Head of UK Retail for Standard Life Investments who owns Churchill, said the initiative was “simple, yet effective.”
He said: “The nature of retailing is changing which is why we‘re constantly looking for new ideas to improve the experience of shoppers across our portfolio of centres.”
Earlier this year, shopping centre Westfield London piloted click and collect to boost footfall and sales opportunities in-store.