Sunday, February 17, 2019

Givenchy signs up Alicia Keys to front fragrance campaign


French luxury brand Givenchy has announced US singer Alicia Keys will front a fragrance campaign for the brand, set for release in September.

Keys, has also worked with brands including Blackberry, Reebok and American Express.

“I‘m honoured to introduce the world to the newest scent by Givenchy,” said Keys. “Givenchy has long been one of the world‘s most iconic luxury fashion houses, and a personal favourite of mine.”

The “Girl on Fire” singer follows Justin Timberlake, Amanda Seyfried and Uma Thurman, all of whom have previously fronted Givenchy Fragrance ads.

The brand is planning more US stores this year and opened its first boutique for six years in Las Vegas last month.