Saturday, January 23, 2021

Moss Bross’ e-commerce division surges

Menswear retailer Moss Bross has posted a rise in sales as its e-commerce division rocketed for the first quarter.

The group, which reported a 6.3 per cent like-for-like sales rise, said a 115 per cent surge in online sales helped growth.

Speaking at an event in London yesterday, Moss Bross e-commerce director Neil Sansom told Retail Gazette it is considering trialling iBeacon in the next few years. He added that Moss Bross would open “showrooming stores” that would allow customers to make purchases online and have products delivered to store or home at a convenient time.

The firm has overhauled its website over the last 18 months and has invested in infrastructure and data management as well as digital receipts.

The retailer has a modest store footprint of 135 stores and says its stores provide an “opportunity” for future growth.

Brian Brick, chief executive officer, said: “Our strategy of refitting stores, investing in multi-channel infrastructure and focusing on our target market and customer offer through carefully directed marketing initiatives will strengthen the Moss Bros brand and maximise profitability. We continue to remain confident about our medium term growth prospects.”


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