Amazon launches dedicated dress store

42 has launched a new dress store featuring thousands of dresses from leading brands including some exclusive pieces.

Brands include Cacharel, Tommy Hilfiger, French Connection, Great Plains, Yumi, Adrianna Papell, Lipsy, and Hoss Intropia.

Sergio Bucher, European vice president of Amazon Fashion, said: “Fashion is one of the fastest growing categories at Our new dress store features a hand selected seasonal edit to help our customers easily find the latest on-trend products, whilst also being able to browse a wide selection of shoes, jewellery, bags, and accessories to complete their outfit.”

Customers are offered free UK delivery on orders over £10 and free returns, as well as next day delivery if they are Amazon Prime members.

When searching for dresses on the site, customers can refine their search by brand, price, colour, and style and also watch videos of selected dresses being worn by models.

Bucher added: “Our aim is to make Amazon the best place to buy fashion online and we will continue to evolve our offering for the benefit of our fashion conscious customers.”

The retailer recently launched a wearable technology store which features products such as smart watches, wearable cameras and activity cameras.