Sainsbury‘s is to sell its Tu clothing online from this summer.
The pilot, which begins in August, will involve an invited group of customers in the Midlands. Sainsbury‘s will offer its Tu womenswear, menswear and childrenswear clothing online with customers able to choose between click & collect and home delivery.
The supermarket is the UK‘s seventh largest clothing retailer by volume and began selling clothing in 1994 and last year sold clothes to more than 7.5m customers, generating sales of £750m.
James Brown, Sainsbury‘s non-food trading director commented: “Our strategy of creating high-street style clothing at supermarket prices has proved a hit with millions of our customers and sales continue to grow strongly.
“We have doubled our design team, invested heavily in the quality of our clothing and last year we relaunched the brand. Now‘s the right time to explore the online channel as a complement to our store business.”
Orders will be fulfilled from Sainsbury‘s clothing depot in Bedford.
Robbie Feather, Sainsbury‘s online director said: “Our customers want to shop with us through a range of channels that allow them to shop whenever and wherever they want and they‘ve been asking us to extend our online service to our clothing.
“The pilot will allow us to work with a group of customers to build the right customer experience.”