Tuesday, February 19, 2019

Paperchase optimises website for multi-channel


Upmarket stationary retailer Paperchase has launched a new responsive website as it adapts to new consumer habits.

The website, optimised for multi-channel, works across mobile, tablet, laptop and desktop computers and offers improved product details and “editorial style images” designed to inspire purchases. The new site also features an added zoom function and product images are 50 per cent larger, the company said.

Customers can also set reminders to purchase cards and gifts for special occasions, and offers a collection of personalised cards.

Joe Irons, multichannel director at Paperchase, said: “The new site allows us to provide our customers with a seamless shopping experience between desktop, tablet and mobile, which is bolstered by the introduction of responsive email newsletters.”

In addition to the new website Paperchase has launched a click and collect service, which gives customers the option to collect goods from selected pilot stores. The retailer aims to have 50 stores launched into the programme by this June.

Paperchase is also targeting continued expansion into Europe and the US, by launching regional sites for shoppers in those areas.


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