Jimmy Choo launches virtual showroom


Luxury footwear brand Jimmy Choo has followed in the steps of John Lewis by showcasing its showroom virtually.

But Jimmy Choo have chose to differentiate themselves from the department store by allowing VIP customers to view and pre-order the brands AW14 collection before products are available in stores during Milan Fashion Week.

“A virtual showroom is the perfect way to give people an interactive preview and the opportunity to pre-order their favourites to avoid disappointment. The virtual showroom will enhance our multi-channel offering by allowing customers all over the world to get the magic of the Jimmy Choo experience online,” explained Pierre Denis, CEO of Jimmy Choo.

The software, which uses hi-res photography and 3D mapping, is designed to give luxury consumers a more dynamic experience when they shop online. The initiative follows John Lewis choosing to map out their Oxford Street flagship store with Google last year following trials by Tesco and Kiddicare. The feature is an extension of Google Street View which gives viewers a look inside stores via a 360-degree exterior images.

“Almost no technologies have been developed to make online shopping more than just a 2D product catalogue,” said Nicolas Rossi, founder and CEO of Avenue Imperial. “Our technology enables brands and retailers to showcase their iconic stores to the world – allowing users to browse and buy online as though visiting in person.”

Find out more about the brand at www.jimmychoo.com