Last week, Retail Gazette reported Mulberry‘s significantly low sales figures, as they issue their fifth profit warning in just two years.
Mulberry‘s sales dropped by 17%, whilst shares in the company fell by 10%. Retail professionals argued that the failing level of sales is due to the company operating without a chief executive and creative director.
Former creative director Emma Hill left Mulberry in September last year, claiming she‘d had ”disagreements with management over creative and operational strategy.” After Hill‘s departure, the luxury handbag brand which makes their goods in Somerset, was unable to showcase collections in both London and New York Fashion Week – a pinnacle event for fashion brands.
Godfrey Davis, the executive chairman at Mulberry replaced Bruno Guillon the previous CEO after he was ousted for overseeing four profit warnings in the two years he had been in charge.
Now after a year long search for a new creative director, the search could potentially be coming to an end, after the luxury handbag maker Mulberry is thought to have secured Johnny Coca, a designer from the French fashion house CÃ©line. However it has not yet been confirmed or denied as to whether Coca has officially taken the position.
Johnny Coca is currently quite fittingly head of CÃ©line‘s leather goods and accessories department.
Mulberry has said that the brand ”won‘t announce anything concrete until the planets are aligned”.