This week sees one of London‘s prime locations open its doors for six small businesses, as a result of a campaign by iZettle to empower lesser known retailers.
Provider of mobile payments, iZettle was founded by Swedish entrepreneur Jacob de Geer, and has given selected independent labels the opportunity to host a pop-up shop for 12 hours from a covetable location in Mayfair: South Molton Street. A space on the street, which runs just past Bond Street tube station, will be known as the ‘12 hour store‘ for the duration of this week.
The 12 hour store allows one chosen retailer a day to trade from 9am to 9pm alongside bigger businesses. Everything from the storefront to the interior is being decorated to fit the brand. Once closed, the store then transforms to reflect the next day‘s brand.
Throughout this week, creative minded merchants will showcase their ranges. For its first day of business yesterday, the store was run by Boskke, creators of innovative sky planters: plant pots that hang upside down from ceilings, defying gravity and merging interior and outdoor design.
Today, shoppers can browse Braw Scotland‘s range of premium printed home accessories, inspired by the heritage and scenery of Scotland.
The one attribute that will remain the same throughout this week is the iZettle setup which is powering each and every business, enabling them to take payments.
The inspiration for the campaign came from a partnership between iZettle and Forsman & Bodenfors (F&B), a well respected advertising firm based in Sweden.
Together iZettle and F&B produced the 12 hour store which centres on the notion that ‘big things start small‘. The project shows that iZettle empowers small businesses to be the best they can be and highlights how SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using the service.
It has now been announced that British Christmas Jumpers won the competition iZettle ran last week to find the 6th retailer to take over the 12 hour store. British Christmas Jumpers will be open for business on Saturday 1st November.
The family-run knitwear business was chosen by an expert panel including Charles Dunstone, investor in iZettle and founder of Carphone Warehouse, Eric Van Der Kleij, former CEO of Tech City and Jacob de Geer, co-founder and CEO at iZettle.