Friday, September 17, 2021

Next go from strength to strength

Britain‘s second biggest clothing retailer Next reported its strongest growth on sales for many years. The company have overtaken its rival M&S in annual profits and also reported a 19.3pc rise in profit before tax to £324.2m. It also reported a 10.3pc increase in revenues to £1.85bn it its first half of the year.

Chief executive Lord Wolfson said “We believe an improving economy, low interest rates, increasing availability of credit, less general discounting on the high street and much better weather this summer weather, have all contributed to an improvement in our sales performance. In addition, an improved housing market has helped our Home business.”

It would not be a Next update without a customary note of caution as the retailer was keen to stress that certain underlying factors contributed to the impressive figures which might not be present next year. Next‘s growth is unlikely to continue at a lightning pace indefinitely as these performances will lead to tougher comparatives going forward, but it has not just ridden the tide of favourable currency conditions, fine summer weather, less general discounting in the high street, an improving economy and housing market.

Retail consultant David Alexander comments on next, “The retailer‘s strategy of aggressively acquiring space for its Home business since the onset of the credit crunch, while other home and furniture retailers were dying like flies, looks a particularly shrewd move. Not only has Next been able to capitalise on the favourable rental conditions from landlords desperate to fill space in struggling retail parks during the recession, but now they have they operations in place to be a strong competitor as consumer appetite for big ticket furniture purchases and homewares returns.”

Next‘s stores contributed more to growth than domestic Next Directory sales for the first time in several years, it also reiterated its guidance to shareholders for the rest of the year, which forecasts full-year revenue growth between 7pc and 10pc.

A case in point is its switch from a two season to a four season buying cycle, which has ensured that its stock is more weather appropriate and allowed it to capitalise fully on the favourable summer weather. Last year stock management was an issue that drew criticism; not so this time around.

With recent BRC figures suggesting footfall at revitalised out of town retail parks is growing at a much faster rate than the highstreet, Next‘s 1.7million sq ft of space in its Home division (a quarter of the retailer‘s total space) looks set to be one of its most promising avenues for growth in the medium term.

Next is nothing if not bold and its success if anything goes to prove Del boy‘s mantra that “he who dares wins”. It may come to pass that the prospect of interest rate rises and less favourable weather conditions will put a curb on consumer spending in the months to come, but if any retailer looks well-positioned to carve out a share of that spend, it is Next.


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