Wednesday, January 23, 2019

Rolling success for luggage brand


Global baggage brand Rolling Luggage, has been granted a seven year extension to its Heathrow stores as part of major redevelopments to improve digital technology.

The deal will allow the premium luggage retailer to dramatically redevelop its portfolio at London‘s Heathrow Airport, which currently has five outlets.

Rolling Luggage, located in terminals 3, 4, and 5, will embark on introducing new technology to keep up with dramatic progress and current trends that are driving fundamental changes in retail. It will also be part of the wider global restructuring of parent company Tie Rack Retail Group which was acquired by Rcapital in 2013.

Alex Willson, Managing Director of Rolling Luggage, said: “With the support of Rcapital and our key brand partners, we look forward to opening our new store concept at Heathrow and delivering an exceptional customer experience and cutting edge luggage offer.”

Heathrow‘s Rolling Luggage stores also sell brands Tumi, Longchamp, Samsonite and Rimowa. Evidence of how airport retail continues to grow, Rolling Luggage makes up a significant part in the airport‘s generated revenue. As a result, more and more airports are increasing the space they devote to retail outlets because of this.

A survey conducted by U.S company NCR, which surveyed travellers in the U.K said 70%of travellers in the U.K said they purchased things from airport retailers. A further study found that Heathrow gets 21.3% of its income from retail revenue, compared to 53% from aeronautical.

Head of Category at Heathrow, Steve Buckley said: “We are delighted to continue our long-standing relationship with Rolling Luggage, and are looking forward to their innovations being launched in the New Year which will cement Heathrow‘s position as the world‘s number one airport retail destination.”

With technology at the heart of its proposition, the agreement signals a new era for Rolling Luggage.