Tesco has announced it is partnering with BT to provide free Wi-Fi internet access across all of its extra and superstores.
Tomas Kadlec, Group Technology Director at Tesco, said: “Customers now want the same kind of experience in-store as they enjoy online, with fast and convenient access to product information, pricing and offers at the touch of their fingertips. We were the first supermarket in the UK to offer free Wi-Fi and the first to launch online shopping.
We‘re now bringing these innovations together to put our customers in control with better service and value than ever before.”
Tesco hopes this service will make downloading Clubcard vouchers much easier, not to mention that consumers will now be able to check up on recipes they should have written down before they left the house.
Research commissioned by BT showed that 44% of people use wi-fi in shops to browse items or compare prices.
“Connectivity is becoming an important part of the customer experience,” said Luis Alvarez, CEO, BT Global Services.
“From retailing to banking, customers expect the same connectivity in high-street stores, cafes and bank branches as they get in their homes or workplaces.
The BT Wi-fi partnership with Tesco gives customers the connectivity they expect.
It also creates a platform for Tesco to further bring the in-store and online shopping experience closer together for the benefit of its customers.”
