Forrester Principal Analyst serving Customer Insights Professionals, Rusty Warner‘s keynote presentation on day one of the forthcoming Customer Insight & Analytics Exchange: Utilising Big Data (London, January 27 – 28, 2015) provides great insights and exclusive examples of how embracing Big Data is something that companies must do to survive, since success in the age of the customer hinges on a brand‘s ability to understand and address the expectations of the empowered consumer.
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