Wal-Mart is being forced to sell PlayStation 4 consoles in the United States for $99 (£58), thanks to Amazon.
The retail giant recently brought in a policy meaning they will price-match many online retailers including Amazon.
Any registered Amazon seller is allowed to make sales listings and many have jumped at the opportunity to make fake pages for products in order to save at Wal-Mart.
News of the scam spread quickly through social media with numerous users posting images of their new consoles with the accompanying receipts.
The price matching service was only announced last week where president and CEO, Greg Foran,, said their new promotional offer was a response to what everybody else was doing. “About half of the stores were doing it anyways.”
“We’re committed to providing low prices every day, on everything,” reads the online price-matching policy. “So if you find a current lower online price from an online retailer on an identical, in-stock product, tell us and we’ll match it.”
It hasn’t been announced yet how Wal-Mart plan to combat the $90 PlayStation console.
LMAO Amazon and Walmart jig just got ps4 for $97 pic.twitter.com/pEIKsCvdHN
— Taahaa Mobeen (@taahaa8) November 18, 2014