Thursday, June 30, 2022

iZettle opens up heart of London to six small businesses

iZettle, Europe‘s number one provider of mobile payment services and apps, launched The 12 Hour Store on Monday the 23rd of October. The event saw iZettle empower six small businesses to trade from one of the busiest shopping districts in the world, central London in the UK.

Based on a mindset that ‘Big things start small‘, The 12 Hour Store opened for six days featuring businesses that have aspirations to become as successful as their neighbouring global retailers.

Each business traded out of the store for 12 hours with everything from the storefront to the interior being decorated to fit their brand.

Every day the store opened at 9am and stop trading at 9pm at which point it transformed overnight to reflect the next company‘s brand.

The only consistent factor within the store was the iZettle setup. iZettle powered each and every business and enabled them to take payments.

“We live and breathe our vision and make sure it permeates everything we do from product development right through to our marketing efforts. From a product point of view we develop game-changing services and apps, from a marketing point of view we are giving small businesses a taste of their prosperous future. With the help of iZettle the small businesses now get to trade for 12 hours in a temporary store just off Oxford Street. Maybe tomorrow they will become a permanent retail feature in central London.”

The inspiration for this idea was born out of a partnership between iZettle and Forsman & Bodenfors (F&B), a well-known and respected advertising firm headquartered in Sweden. F&B is responsible for many award winning campaigns and won Independent agency of the year at the Cannes Lions International Festival of Creativity 2014.

Together iZettle and F&B produced a campaign that centres on the notion that ‘big things start small‘. The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle.

These were the companies that participated in the pop up store campaign:


Boskke is a New Zealand brand that is focused on urban gardening. Its mission is to bring greenery back into urban spaces – Boskke brings the outside in.

In just over a decade, more than half of the population will live in densely populated urban environments. Boskke is leading the charge to naturally improve city life with evolved gardening gear that‘s easy to use and stylish to look at.

Fox and Belle

Fox & Belle was founded by fashion print design graduate Gemma Kelson. Gemma creates one-off digitally printed, high-end and beautifully crafted detachable collars and silk scarves. All products are created with a unique edge and everything is made in London.

Braw Scotland

Braw Scotland is a family run company that creates and sells premium hand-drawn prints and home accessories inspired by Scotland. ӬAll of the prints are made from hand-drawn illustrations and designed in Scotland. The products are manufactured from natural fibres in the North of England.

Bluebird Tea Co.

Bluebird Tea Co. is an award winning, independent tea mixology company on mission to make people happy with tea. Founded in 2012, Bluebird Tea and Co is the UK‘s first and only tea company specialising in Tea Mixology by creating exciting flavours of loose leaf tea.


IAM VIBES is a holistic twist with a fashion aesthetic. Created to protect, align and create, IAM VIBES prints its trademark symbol on clothing to help its customers heal through fashion. The idea is that when you are wearing IAM VIBES you are conscious of your wellbeing. At the moment this is through fashion and yoga, in the future this could be so much more.



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