Consumer watchdog Which? has named Aldi supermarket of the year among 14 businesses recognised for their high standards and customer service.
This will be the fourth time that the discount retailer has won the prestigious award (2009, 2012, and 2013), beating competition from Iceland, Lidl, Ocado and Waitrose which were also shortlisted for the spot.
Aldi is currently the fastest growing grocer in the UK and is renowned for its flash sales of unexpected items and economical pricing of products such as continental cheeses and meats.
Matthew Barnes, CEO for Aldi UK and Ireland, said: “Winning this award is an absolute privilege and recognises our ongoing ability to help UK shoppers save money without compromise. We‘ve worked hard to show shoppers the true meaning of value, proving to them that they can have the very best quality without having to pay high prices.”
Which? Group Chief Executive Peter Vicary-Smith said a Which? award was a “way of recognising the businesses that share our ideals and offer products and services that improve their customers‘ lives. Good businesses can truly be consumer champions. By treating customers fairly, businesses will be rewarded for their efforts with more confident consumers helping to drive growth in the economy.”
Business Secretary Sajid Javid added “Customers are the most important people to any business. Without customers there are no profits, no exports, no growth. The Which? awards are testament to The German discounter overtook Waitrose as the UK‘s sixth largest supermarket chain in March this year.