Sparks fly between DHL and Dixons Carphone with £78m contract


Europe’s leading electrical and telecommunications retailer Dixons Carphone has awarded DHL Supply Chain, the global logistics provider with a £78m three-year contract to manage its national distribution to stores and customer service centres.

Headquartered in London, the almost one year old merged company operates under a number of brands across the UK, Ireland and mainland Europe. These include Curry’s, PC World and Carphone Warehouse in the UK, Phone House in Spain and Portugal and Kotsovolos in Greece, among others. Its recent venture with DHL Supply Chain is likely to secure its place as the chief European electrical and telecoms retail brand.  

The logistics provider has pledged to deliver multi-million point savings throughout the duration of the contract through: an improved network design, efficiency projects and collaborative initiatives.

The additional aid of DHL services will allow Dixons Carphone to meet its growth goals with greater ease, as well as to manage seasonal peaks driven by discount sales, offers, events, weather and new season launches.

Steve Gibb, Supply Chain Director at Dixons Carphone, commented: “We are looking forward to working in closer partnership with DHL, whose collaborative and agile supply chain solution is projected to deliver significant operational efficiencies.”

Jon Wood, VP of Home and Leisure at DHL Supply Chain added: “With our experience and insight in the Home and Leisure sector we are looking forward to delivering Dixons Carphone customer service promise in the years ahead.”

The current is high for Dixons Carphone and with its one year anniversary in August nearing, the multinational is taking the right measures to meet its growth expectations. 

Talya Misiri 


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