Yasmin Sewell, a consultant for fashion and retail businesses, has joined Style.com as Fashion Director.
After roles with two of London’s retail stalwarts, Browns and Liberty as Buying Director and Chief Creative Consultant respectively, Sewell’s revered instinct for recognising talent has been somewhat instrumental in positioning her as a trusted voice in the fashion industry.
“Yasmin’s unique vision for products, trends and talent will be pivotal in Style.com’s growth. She is one of the most sought-after consultants in the industry, so having her as a full-time member of our team is a great accomplishment,” said Franck Zayan, President of Style.com.
Sewell has a deep, industry-wide insight, providing clients with holistic analysis alongside visionary advice and strategy.
Style.com will be an e-commerce and omnichannel shopping destination launching initially in Britain. It will offer users the opportunity to shop the UK editions of Conde Nast magazines such as Vogue and GQ, through the titles’ print editions and websites, or directly through the online shopping destination Style.com. Other international Conde Nast titles and websites will follow soon.