Profits almost double for The White Company


The White Company has recorded profits for the full year ended 28 March that are almost double that of the previous year. 

Operating profits soared 97% to £12.8m from £6.5m in the same period the previous year and total sales were up 13.8% to £163.6m, from £143.8m previously. 

The furniture, clothing and homewares retailer which predominantly sells goods of a white colour said that net margins have continued to improve, through improved buying and reduced discounting. 

The White Company opened two new stores in the year, making its total UK store count 50 alongside 11 stores in the Middle East, the Gulf states, Saudi Arabia and Lebanon. 

“In the run-up to the important Christmas period, trading performance across all channels has accelerated with customers responding very well to our new seasonal ranges,” said the brand. 

“The exceptional achievements of not just the last year, but the last four years are a testament to the whole team and a unique brand that this year c