OKA Direct, the British furniture and interiors lifestyle brand, has recorded a strong November online trading period which it credited to particularly strong demand over the Black Friday weekend.
A trading update for the period shows that revenue was up 56% year on year, with 47% more orders made over the course of the month. The average order value was up 9%, with a November demand figure of £1,122,567 up 104% on the previous year.
The Black Friday shopping event help revenues grow 122% compared to the same weekend in 2014. 49% more users visited the OKA website over the course of the weekend, culminating in a conversion rate that was up 53%. The demand figure for Black Friday alone was up 130% vs the Black Friday of 2014 as more and more consumers opted to shop online.
Such strong results have largely been driven by investment into OKA’s website, and popular Click and Collect incentives for customers. OKA also continues to invest in their product range and in improving the multi-channel shopping environment for all their customers, with new stores recently opened in Marlow and Bath, and further store openings planned for 2016 across the UK.
“Investment into all our channels is proving to be enormously rewarding for OKA and we are delighted with the figures revealed in this trading update for November of last year,” said Annabel Astor, CEO of OKA and Founding Partner.
“Shopping habits are continually changing, and OKA’s performance over the Black Friday weekend shows that we are adapting to our customers’ requirements well. We look forward to developing the OKA brand even further this year, with further stores planned for 2016 and are full of enthusiasm for what the year ahead holds.”