Big four grocer Morrisons will be partnering with shoe repair and key cutting firm Timpson to increase the number of services available to customers in its stores. With competition continually increasing among Britain‘s top grocers and value retailers, additional services are essential to keep in the race.

Timpson will run Morrisons‘ dry cleaning service at 116 stores in addition to its own operations and phone, tablet and watch repairs.

The concessions will be branded as “Timpson at Morrisons” and will continue to be rolled out following store revamps.

“This partnership will mean that customers will find more popular and useful services at Morrisons stores. This is a way of growing our offer that is both capital-light and simpler for our colleagues” said Roger Fogg, Director of popular and useful Services at Morrisons.

 “Through Timpson at Morrisons we will give shoppers our full service offer, from key cutting to mobile phone repairs, while they shop. We‘re also looking forward to making our great value dry cleaning service available to new customers in even more Morrisons stores” added Timpson Chief Executive, James Timpson.