The “new energy of Kenzo” to arrive at H&M

Fast-fashion retailer H&M has revealed that its next exclusive fashion collaboration will be with Parisian fashion brand Kenzo.

The fashion brand famous for its bold, bright colours and vivid prints will be creating collections for both men and women at H&M.

“We can‘t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion,” said Ann-Sofie Johansson, Creative Advisor at H&M.

 “With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world” Creative Directors Carol Lim and Humberto Leon added.

Its collaboration with H&M is not its first. Kenzo partnered with Vans in 2012 to create the first slip-on trainers and more recently worked with Disney to create merchandise for the new Jungle Book film. The Parisian fashion house displays its collections through powerful shows, dynamic digital campaigns and artist collaborations.

Kenzo X H&M will be available in over 250 selected stores worldwide and online from 3 November.


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