Express Gifts has appointed Chris Chalmers as its new marketing and digital director.

Chalmers joins the online value retailer, which currently employs over 1500 people and also trades under Studio.co.uk, after his marketing and ecommerce director with Thomas Cook.

The hire comes as the Accrington-based online retailer, which is owned by Findel, looks to accelerate its digital transformation and broaden its appeal to both current and new customers.

Chalmers has extensive digital and ecommerce experience in the retail, travel and leisure industries, having previously worked for Asda and Jet2, and is passionate about the brand being a digital leader in the north of England.

“Chris brings with him a wealth of retail and online expertise, along with a strong vision for the future of our brand,” Express Gifts managing director Paul Kendrick said.

“His collection of past successes speaks for itself, and we can’t wait to see what he has in store for Express Gifts.”

Chalmers added: “I am looking forward to joining the team and taking on the challenge of leading its digital transformation and building a household name.”

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