ONLINE OR IN-STORE?
EXPLORING THE SHIFT IN SHOPPING BEHAVIOUR
How frequently are people shopping these days? Which channels do they prefer? What’s their motivation? These are all shifting variables – challenges for retailers who are trying hard to stay relevant and competitive in this consumer-driven world.
To gain insight into these changing trends, we surveyed consumers in the US and the UK about their shopping preferences. See what we learned and how it can help you get the right message in front of the right customer at the right time.
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