// Brits will spend £2.7bn this summer on over 50 million summer outfits that will be worn once
// Consumers will spend over £700m on 11m items bought for a holiday
// Wedding guests spend an average of £79.76 on a new outfit of which 10m will be worn once
New research has found that Brits will spend an estimated £2.7 billion this summer on over 50 million summer outfits that will be worn only once, underlining fast fashion movement’s sustainability issues.
Consumers will spend over £700 million on 11 million items bought for a holiday, while wedding guests spend an average of £79.76 on a new outfit of which 10 million will be worn just once, according to research.
Shoppers have been urged to consider purchasing second-hand retail by charity Barnado’s – who also conducted the research – as concerns have grown over the impact of throwaway fashion.
“Choosing to buy ‘pre-loved’ clothes for a special occasion means you don’t have to worry about bumping into someone wearing the same outfit,” Barnardo’s chief executive Javed Khan said.
“It is also kinder to the environment and your wallet, getting more wear out of clothes which might otherwise only be worn once and end up in landfill.”
Just recently, fashion retailer Missguided revealed a £1 bikini which was sold out in its first week.
Moreover, the environmental audit committee recently called for a penny tax on every garment sold to fund recycling initiatives, but was rejected by the government.
Click here to sign up to Retail Gazette‘s free daily email newsletter
