// Mori will be opening its first retail store in Battersea, south west London
// The new shop on Northcote Road will feature sleepwear, day wear & accessories
Premium clothing retailer for newborns and toddlers, Mori, will open its first bricks-and-mortar store in London this autumn.
The new shop will feature its bestselling sleepwear collections, as well as day wear and accessories for the nursery.
The store will be located on Northcote Road; a shopping street stretching over half a mile in the centre of Battersea.
The road, coined the centre of “Nappy Valley” in south west London, houses other premium brands and independent boutiques.
“Opening our first store on Northcote Road is a significant moment for Mori, we have been experiencing growth, and we want to keep up this exciting momentum,” Mori chief executive Akin Onal said.
“With this first retail store we will finally be able to give customers the immersive Mori experience, and connect with our local community.”