Site visitors who search are 2X more likely to convert. Yet, nearly 30% of visitors are frustrated with irrelevant product results. In contrast, the new generation of personalized search use behavioural and past purchase data in real-time to help visitors find relevant products quickly. And, the new metric for search performance is Findability
To learn how findability improves your search experience and conversions, read our paper “Personalize Commerce Search: How to Improve Findability at Every Touchpoint”
This paper covers:
- Why the notion of one right product for every query is a fatal flaw
- Why the right metric should be more than conversions and revenue per session
- What goes into a Findability driven strategy that responds to each shopper’s unique shopping journey
