Marks & Spencer may have just launched its Christmas ad campaign today, but this didn’t stop it from introducing a new festive-themed treat that has tickled many Twitter users.
Earlier this week, the food arm of M&S launched a new sweet treat for their in-store bakeries, called Santa’s Yumnut.
The Yumnut – M&S has even trademarked the name – is a hybrid between a doughnut and a yum yum, a twisted doughnut glazed with Christmas-themed icing.
Who wants a bite of Santa’s Yumnut™? Our yum yum-doughnut hybrids have been given a Christmassy makeover, with delicious flaky pastry layers and a sweet Santa’s belt topping. Find them in our in store bakery. pic.twitter.com/BcWwxOo26r
— M&S (@marksandspencer) November 5, 2020
Nonetheless, many people were taken aback not just by the name of the treat, but by how M&S’s Twitter account also asked “who wants a bite of Santa’s Yumnut”?
The seemingly innocent tweet went viral, with a combination of people asking who in the marketing department signed off the risqué name, and people just making jokes.
M&S itself was also found to be defending the Santa’s Yumnuts name and the phrasing of the tweet:
M&S’s tweet prompted the likes of Ann Summers, PG Tips and Specsavers to respond with their own jokes:
— annsummers (@AnnSummers) November 6, 2020
If anybody needs help popping their eyes back in after reading this, give us a shout.
— Specsavers (@Specsavers) November 5, 2020
Retail Gazette went through some of the tweets and selected some of the funniest ones for your Friday laugh:
are we just gonna pretend like they didn’t just say that https://t.co/ELhYbkFTIm
— Haley Winckler (@HaleyWinckler) November 5, 2020
Ah, my favorite holiday treat. Santa’s Yumnut https://t.co/DQGnraS1q7
— Matthew (@MatthewFromGA) November 5, 2020
am a very messy eater so liable to get santa's yumnut all over my face https://t.co/8FOh0VktVv
— deece (@deecemachine) November 5, 2020
Santa's yumnut?! pic.twitter.com/Kl0i1Tx1Da
— JOSH (@GiveJoshMORE) November 5, 2020
It’s the ™ for me https://t.co/Jv0KtB3LIt
— Scott Hanselman (@shanselman) November 5, 2020
— Lil Frosty☃️ (@dechant8) November 5, 2020
imagine having the chaotic energy to trademark ‘yumnut’ https://t.co/6HPyBeRJrR
— Sophia Smith Galer (@sophiasgaler) November 5, 2020
A fuckin what now? https://t.co/lVlJIkiEg6
— eat the rich (@pussywall) November 5, 2020