// Sainsbury’s to freshen up its meal deal range to compete with grocers and coffee chains
// The grocer will relaunch its on-the-go offer from May 17 at a new price of £3.50
// The Taste the Difference range will not be included in meal deals
Sainsbury’s has reportedly said it is relaunching its meal deal offer in an effort to compete with high street coffee chains.
The grocer will shake up its on-the-go offer from May 17 at a new price of £3.50, adding new products and expanding into bakery as well as hot drinks and food.
Single-serve pastries will be included, as well as regular-sized Costa coffees, The Grocer reported.
Meanwhile, breakfast items such as mueslis, croissants and coffees would allow Sainsbury’s “to better compete with high street coffee chains”.
The Taste the Difference range will not be included in meal deals, but Sainsbury’s was “working with more premium and seasonal flavours” to develop the range and “win trade from M&S and Pret”.
Hot food items, such as chicken portions, pizza slices and filled baps, will be added to the meal deal offer as mains, while sausage rolls, potato wedges and hash browns will count as sides.
Nearly three quarters of products in Sainsbury’s chilled snacking range will also be part of the deal, as well as SKUs from its Summer Editions range to help “drive seasonal excitement”, and vegan options from the Plant Pioneers range.
Its on-the-go fixtures will be remerchandised, separating meal deal and non-meal deal products, and new look packs will roll out across products in the range.