// Unibail-Rodamco-Westfield hires Caroline Puechoultres as chief customer officer
// Puechoultres will be responsible for growing and developing commercial partnerships
// She was previously the sales and strategy director for French supermarket Carrefour Market
Westfield parent company Unibail-Rodamco-Westfield has appointed Caroline Puechoultres as its chief customer officer.
Puechoultres will be responsible for growing and developing Unibail-Rodamco-Westfield’s commercial partnerships.
She will also be responsible for expanding omnichannel services including click-and-collect and curbside delivery, driving innovation and strengthening the shopping centre’s marketing and branding strategy.
READ MORE: Westfield London eyes “interactive” pop-up to gain new audience
Prior to joining Unibail-Rodamco-Westfield, Puechoultres was the sales and strategy director for French supermarket Carrefour Market.
She was also group marketing manager at home and health company Procter & Gamble, and deputy chief executive for trade, marketing and strategy at French supermarket Intermarché.
Puechoultres has replaced Michel Dessolain, who served as interim chief customer officer.
Dessolain will continue to serve on the management board.
“It is critical for URW to better understand evolving consumer preferences, digital opportunities and to leverage the audience at our assets so we can drive growth as well as capitalise on the ongoing disruption of the retail industry,” Unibail-Rodamco-Westfield chief executive Jean-Marie Tritant said.
“Caroline’s expertise will help us accelerate the customer-centric transformation already underway at URW, and ensure we continue to create quality experiences, meet and exceed customer expectations, and strengthen the Westfield brand.”
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