Following a tumultuous year for the retail industry, retailers and brands have been forced to shift and adapt in order to survive.
The future of retail is not only about the introduction of new technologies, but will focus on the overall shopping experience, using existing technology in different ways to support a new type of connected customer journey.
This presents an opportunity for stores to get an even better image of their customers.
In this report, in partnership with Retail Gazette, we’ve taken a look at how new technologies and communications methods are changing the way customers interact – and how retailers can respond to create a seamless journey whether shoppers are in-store or leaning in to the digital revolution.
Key takeaways
- CX strategies that lead to successful retail customer service
- Actionable insights, tips and trends for personalised and conversational customer service
- Messaging & social media at the very forefront of CX
