No-one has a crystal ball, but one thing’s for sure: the preferences and expectations of Millennial and Gen Z consumers are going to shape the future of digital commerce.
We surveyed shoppers across Europe to understand what they want from their checkout experience – in particular, the preferences of Millennial and Gen Z’ers. We also asked 1000 merchants about the challenges they face specific to payments in meeting this digital demand.
Download this report to get:
- Actionable insights into what digital natives demand from their payment experience
- Key challenges for merchants related to online payments and how to overcome them
- Detailed data on consumer preferences per demographic and country
