// Hamleys says its ‘unlikely to be affected by supply chain crisis’ because it has been building up stock since March
// This year’s selection is designed to get the whole family back together
The legendary Regent’s Street toy shop Hamleys has revealed its annual top toys list, giving parents everywhere an indication of what will be the most popular items during the holidays.
The list includes a “magic” cauldron and the latest in Lego’s tie-in with Super Mario.
The selection focuses on getting the whole family back together and playing together.
Role-play and creativity take centre stage in the predictions where screen-based games have been pushed to one side in favour of the return of more social, educational and traditional toys designed to put the magic back into Christmas.
Hamleys head of buying Victoria Kay explains, “We all had a tough time last Christmas, separated from family and friends, using Zoom or Teams, so the toys are inspired to get everybody back together.”
“I don’t have a crystal ball but all I can say it that as we stand today we’re in a really strong position,” she added.
The curation ensures that there is something for all age groups with a nod to classic games so that even the adults can get involved.
Kay said the retailer stocks over 13,000 products, so it has made sure that “there’s a nice breadth and something for everyone, whether preschool, or slightly older.”
With all the talk of shortages, Hamleys has taken great care to secure stock. “We know Christmas is coming”, she says. “So we start to build stock from March onwards to make sure that there is product in all of our stores”.
See Hamleys’ top ten toys for Christmas 2021 below:
- Playmobil police robot – robot with movable legs and gripping arm (£20).
- Shifu Orboot Earth – augmented reality globe with dedicated app (£50).
- Magic Mixies Cauldron – cauldron with interactive soft toy (£70).
- Mattel Barbie Dream House – latest refurb of classic dollhouse (£310).
- LOL Surprise Movie Magic Doll – doll and wardrobe accessories to “unbox” (£11).
- Ralleyz Warrior 3-in-1 – remote control racing car that fires darts and bubbles (£90).
- Lego Super Mario Luigi – Mario’s brother gets his own starter set (£50).
- Nerf Elite Flip 2.0 – blaster with back-to-back barrels (£25).
- Huggables – huggable Avocado, Unicorn, Watermelon or Koala (£20)
- Dicii Snakes and Ladders (£14).
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