Wickes launches ‘period positive’ campaign to end stigma around menstruation at work

Wickes has launched a new 'period positive' campaign aimed at removing the stigma and stress around menstruation at work.
"The rollout of our new period positive project is part of our commitment to making Wickes a comfortable place to work..." - Gary Kibble.
// Wickes launches a new ‘period positive’ campaign
// The campaign has been developed as part of the retailer’s Balance for Better workstream

Wickes has launched a new campaign aimed at removing the stigma and stress around menstruation at work.

The project will see the home improvement retailer provide period products, free of charge, across all its stores, distribution centres and offices, to staff members who require them and need one-off supplies. In addition to this, Wickes is also advising all staff on how they can be more period positive.

The campaign has been developed as part of the retailer’s Balance for Better workstream, which is one of six inclusion and diversity workstreams within the business.


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Gary Kibble, chief marketing and digital officer, and Balance for Better executive sponsor at Wickes said: “This important work from our Balance for Better team aims to support our colleagues’ mental and physical wellbeing, together with creating a more balanced and understanding working environment,”

“The rollout of our new period positive project is part of our commitment to making Wickes a comfortable place to work, ensuring we acknowledge the stresses that can occur during a period and provide equal access to period products for those who may need them.”

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2 COMMENTS

  1. Good news. Periods suck big time. They hurt and we should have nothing to be ashamed of. They are a natural part of our body. Well done Wickes. Now just add PCOS, menopause and incontinence to it. Men for incontinence too. But free pads is a step in the right direction. They should be free for schools too.

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