‘Cake or not cake?’: Sainsbury’s launches biggest ever Bake Off sponsorship

Bake off cake
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// The cake-based guessing games will be voiced by Stephen Fry

Sainsbury’s Taste the Difference has launched its new sponsorship for The Great British Bake Off called ‘Cake or not cake?’ The largest sponsorship deal in the show’s history.

With ‘Cake or not cake’ advertising agency Wieden+Kennedy London has created a series of idents that invite Britain to guess if the product featured is an illusion cake created by ‘The Bake King’ Ben Cullen or one of Sainsbury’s Taste the Difference products.

Read the full story here. 

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‘Cake or not cake?’: Sainsbury’s launches biggest ever Bake Off sponsorship

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// The cake-based guessing games will be voiced by Stephen Fry

Sainsbury’s Taste the Difference has launched its new sponsorship for The Great British Bake Off called ‘Cake or not cake?’ The largest sponsorship deal in the show’s history.

With ‘Cake or not cake’ advertising agency Wieden+Kennedy London has created a series of idents that invite Britain to guess if the product featured is an illusion cake created by ‘The Bake King’ Ben Cullen or one of Sainsbury’s Taste the Difference products.

Read the full story here. 

Click here to sign up to Retail Gazette‘s free daily email newsletter

Grocery

Leave a Reply

Your email address will not be published. Required fields are marked *

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