// M&S launches its first Spring campaign under its ‘Anything but Ordinary’ platform
// Items highlighted include transitional products such as denim and casual T-shirts as well as layering items including shackets and overshirts
Marks & Spencer is launching its first Spring campaign under the ‘Anything but Ordinary’ brand platform as it focuses on the “the style and trusted value” of its own-brand product offering.
The Anything but Ordinary, Spring Style campaign follows on from the autumn/winter activity which also ran across Christmas taking inspiration from the anything but ordinary trusted quality of M&S product
It initially launched in Autumn/Winter and was used in the retailer’s all-important Christmas campaign, while Spring Style is the next iteration of the platform.
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Items highlighted include transitional products such as denim and casual T-shirts as well as layering items including shackets and overshirts.
The campaign will run across all major channels from print press ads to Instagram reels and includes TV advertising on major shows such as ITV’s This Morning.
Anna Braithwaite, M&S’s Clothing & Home Marketing Director said: “We’re reshaping the future of M&S Clothing with relevant product for how our customers are living and working in 2022,”
“This Spring our new products are all about offering our customers the very best everyday style, quality & value for a season of socialising – whatever the weather – and all made with quality at the heart of their design – from fabric to fit. Our campaign aims to show this off with a confident, playful, and fun campaign set to an incredibly iconic and feel-good track.”
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