Is Asda’s yellow Just Essentials value range a branding nightmare?

Asda Just Essentials range
Grocery
// Asda’s Just Essentials range came under fire for its bright yellow branding earlier this week
// Experts give their take on the design which has been described as a ‘poverty marker’

Earlier this week, Asda’s Just Essentials range came under fire for its bright yellow branding with some shoppers claiming that the design acts as a ‘poverty marker’, drawing attention to those who buy the cheaper products.

Branding and design experts discuss whether Asda’s Just Essential value range is a branding nightmare or a bright yellow move in the right direction.

Read what they have to say on Marketing Beat.

Click here to sign up to Retail Gazette‘s free daily email newsletter

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1 Comment. Leave new

  • GARY FOSTER 3 years ago

    I remember when Netto opened their stores back in the 90’s being seen with their yellow carrier bags you were ridiculed and one school sent their misbehaving children home with the bag as punishment.

    Reply

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Is Asda’s yellow Just Essentials value range a branding nightmare?

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// Asda’s Just Essentials range came under fire for its bright yellow branding earlier this week
// Experts give their take on the design which has been described as a ‘poverty marker’

Earlier this week, Asda’s Just Essentials range came under fire for its bright yellow branding with some shoppers claiming that the design acts as a ‘poverty marker’, drawing attention to those who buy the cheaper products.

Branding and design experts discuss whether Asda’s Just Essential value range is a branding nightmare or a bright yellow move in the right direction.

Read what they have to say on Marketing Beat.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Grocery

1 Comment. Leave new

  • GARY FOSTER 3 years ago

    I remember when Netto opened their stores back in the 90’s being seen with their yellow carrier bags you were ridiculed and one school sent their misbehaving children home with the bag as punishment.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

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