Tesco and Morrisons trim size of ready meals as ‘shrinkflation’ strikes

Tesco
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// Tesco and Morrisons trim the size of their products to cut costs
// Although ready meals are now smaller, the prices have not dropped

Tesco and Morrisons have trimmed the size of their products to cut costs as “shrinkflation” strikes.

Although ready meals are now smaller, the prices have not dropped, a report has found.

Tesco’s chicken jalfrezi and Morrisons’ chicken korma was cut from 450g to 400 while the prices jumped from £2.75 to £3.49, according to The Grocer.


READ MORE: From Tesco to Superdrug: how retailers are tackling the big pricing problem


Tesco’s sweet potato red Thai curry has been reduced from 450g to 400g with a 5p price rise from £2.75 to £2.8.

The move follows a growing trend across supermarkets dubbed ‘shrinkflation’ where companies try to secure their profit margins amid the highest inflation in 40 years.

Asda and Sainsbury’s have also previously slimmed down their ready meal portions.

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Tesco and Morrisons trim size of ready meals as ‘shrinkflation’ strikes

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// Tesco and Morrisons trim the size of their products to cut costs
// Although ready meals are now smaller, the prices have not dropped

Tesco and Morrisons have trimmed the size of their products to cut costs as “shrinkflation” strikes.

Although ready meals are now smaller, the prices have not dropped, a report has found.

Tesco’s chicken jalfrezi and Morrisons’ chicken korma was cut from 450g to 400 while the prices jumped from £2.75 to £3.49, according to The Grocer.


READ MORE: From Tesco to Superdrug: how retailers are tackling the big pricing problem


Tesco’s sweet potato red Thai curry has been reduced from 450g to 400g with a 5p price rise from £2.75 to £2.8.

The move follows a growing trend across supermarkets dubbed ‘shrinkflation’ where companies try to secure their profit margins amid the highest inflation in 40 years.

Asda and Sainsbury’s have also previously slimmed down their ready meal portions.

Click here to sign up to Retail Gazette‘s free daily email newsletter

GroceryNews

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