Tesco teams with toothpaste brands to ‘squeeze out’ cardboard packaging

// Tesco is running a trial with leading toothpaste brands including Colgate and Oral B

// The move will see the brands scrapping the cardboard boxes that tubes are typically sold in

Tesco has entered a trial with a selection of leading toothpaste brands in a bid to remove unnecessary packaging.

Working with brands such as Colgate, Oral B, Sensodyne, Aquafresh and Corsadyl, the UK’s largest supermarket will be looking to scrap the cardboard box that toothpaste tubes are usually packaged and sold in.

Read the full story at Grocery Gazette.

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