Product, placement and promotion: How HFSS restrictions will change the way we shop

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From chocolate bars and sweets to sausage rolls and crisps, products high in fat, salt or sugar (HFSS) are now banned from being displayed at store entrances, gondola ends and checkouts.

The move, which aims to tackle obesity levels across the UK by curbing impulse sales of unhealthy food and drink, is set to change the way consumers shop as supermarkets and other grocery retailers have adapted store layouts to comply with the new restrictions.

Despite concerns that PM Liz Truss would make a U-turn on the change – a move which caused health charities to express “profound concern” that measures to promote children’s health may be abandoned,” – the restrictions came into play on Saturday 1 October.

With further regulations banning HFSS multi-buy promotions and advertisement restrictions set to kick in next year, how will changes to product placements affect both supermarkets and shoppers?

Read the full story here.


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