Winter warmers, free food and £1 soup: How supermarkets are helping struggling customers

// Supermarkets have been launching initiatives to help cash-strapped customers this winter
// Designed to help struggling customers, the deals come as the UK faces cost of living and energy crises this winter

With attention-grabbing offers making headlines across the UK, supermarkets have been quick to highlight the initiatives they have in place this winter.

From Asda’s £1 over-60s deal to Lidl’s Christmas toy banks, supermarkets are stepping up to help the UK’s cash-strapped customers over the coming months.

Find out what’s on offer – and why – at Grocery Gazette.

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