// M&S’ Christmas advert focuses on kindness and the community
// It is directed by The Greatest Showman director Michael Gracey and Harry Styles’ song ‘Treat People with Kindess’ acts as the soundtrack
Marks & Spencer has unveiled its clothing and home Christmas advert, which focuses on communities and treating people with kindness.
The ad, sountracked by Harry Styles’ song ‘Treat People with Kindness’, highlights how M&S will provide a one-off donation of £1m to 1,000 different community groups across the UK this Christmas as they struggle to find funds during the cost-of-living crisis.
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Directed by The Greatest Showman director Michael Gracey, the ad stars real-life members of different community groups who join forces for a festive street party, with music, dancing and celebration.
The real-life groups starring in the ad include Kaotic Angels, which is made-up of serving and former military personnel, police, firefighters, and ambulance workers with a penchant for motorbikes.
Kearsley Youth Brass Band from Bolton, which provides tuition, uniforms and instruments free of charge, and female-founded dance troupe Bengali Sanskriti Club from Peterborough, which comprises around 70 families belonging to the Indian Bengali community, also star.
M&S discovered the community groups through its partnership with community impact and giving platform Neighbourly.
The ad premiers tonight and features M&S product throughout, including its Percy Pig pyjamas.
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