// Waitrose appoints ex-Marks & Spencer marketing director as new customer director
// The supermarket has hired Nathan Ansell to help boost its customer strategy
Waitrose has appointed former Marks & Spencer marketing guru Nathan Ansell as its new customer director to help develop its multichannel customer strategy.
Ansell will help the supermarket boost its customer strategy with a “sharper focus on quality, value, service and sustainability”.
He will join office in January 2023 and replace Martin George who leaves after five years with the company.
He will report to Waitrose executive director, James Bailey. He joins the company from UK consumer agency, House 337; prior to which he gained 10 years retail experience at M&S, most recently as marketing director.
He has also held a number of FMCG marketing roles for brands including Heinz, Birds Eye and Red Bull.
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Bailey said: “In a climate where customer trust has rarely been more important, the Waitrose brand stands head and shoulders above all others with our commitment to quality, value, service and sustainability.
“We see huge potential to grow the brand and reach new customers. I’m delighted to welcome Nathan who shares our values and brings a broad set of skills and experience to this critical role.”
Ansell said: “I’m a lifelong admirer of the Waitrose brand with its clear and compelling purpose as an employee-owned organisation and its unrelenting delivery of superior quality and outstanding customer experience.
“I’m honoured to join the team and can’t wait to get started further strengthening the brand and helping to build lifetime customer loyalty.”
