// Read more on Grocery Gazette
Big 4 grocer Asda has become the first UK supermarket to launch a multi-partner frozen raw pet food proposition, in partnership with brands including Poppy’s Picnic, Wilsons Pet Food, Billy & Margot and Nurture Them Naturally.
As a result, customers will now be able to choose from a range of high-quality frozen pet food for their dog or cat, from six participating Asda stores.
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