// Iceland has lost its long-running battle with the country to trademark its name
// The retailer’s appeal against the 2019 ruling has been rejected by the EUIPO Grand Board
Iceland Foods has lost its ongoing legal battle with the country over the frozen food retailer’s trademark name after the EU Intellectual Property Office (EUIPO) dismissed its appeal.
The long-running dispute saw the retailer win an EU trademark registration in 2014, only for the Icelandic government to win a ruling in 2019 which invalidated the retailer’s claim after claiming the move would stop the country’s businesses from describing their products as Icelandic.
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